Allegiance Beard Company was established in early 2017 after realizing that anything you believe in is definitely worth pursuing. Started by three best friends who grew up together in Douglas County, Georgia who decided to build a brand and company around the idea that "if you create something that people love, spend the rest of your life doing it.” The group is composed of founders Leo Rodriguez, Alex Miranda and John Peña. Before executing plans to structure the company, they all reached a point in their lives where they questioned their routines of living in a world of usual standards, so they set off to discover new horizons. The formation of the company launched soon after learning that one of society’s underexposed markets, the beard care product industry, was not at the forefront of the public's attention. There is at least one occasion in any aspiring entrepreneur’s life when an idea seems like it could be etched in history. For these three guys, that moment would never leave their sight.
Any bearded man suffers from a form of itchy, dry skin known as beardruff, which the trio have experienced one way or another. There have been a few instances when Alex has not been able to find the right product for his long beard. For example, companies using artificial ingredients, incorrect bottling methods (clear glass bottles) or cutting corners and not providing quality product. For Leo, a slightly patchy beard and the ingrown hair problem arose amidst his decision to finally grow out his beard. He ended a long career where beards weren't favored in the workplace, therefore never treating himself with the essential ingredients he has grown to love. Lastly, John uses beard oil as an alternative for face moisturizer and after shave; the all natural skin moisturizing and sun protection benefits are his favorite topics of conversation about the value of this company's product. So why not start a new brand of beard care products that not only confronts these issues, but resolves them? After all, this industry is still in its infancy due to a surprising number of men who are unfamiliar with beard oils and balms.
After spending countless hours of research and dedicated planning, this company was formed to utilize Planet Earth's natural resources for bearded men, investing time and effort to ensure this is one of the greatest household name brands in the world. Guaranteeing high quality products and an outstanding customer experience, Allegiance Beard Company vows to make a memorable impression to its fans and customers while promising to “Beard a Better World.”
Any bearded man suffers from a form of itchy, dry skin known as beardruff, which the trio have experienced one way or another. There have been a few instances when Alex has not been able to find the right product for his long beard. For example, companies using artificial ingredients, incorrect bottling methods (clear glass bottles) or cutting corners and not providing quality product. For Leo, a slightly patchy beard and the ingrown hair problem arose amidst his decision to finally grow out his beard. He ended a long career where beards weren't favored in the workplace, therefore never treating himself with the essential ingredients he has grown to love. Lastly, John uses beard oil as an alternative for face moisturizer and after shave; the all natural skin moisturizing and sun protection benefits are his favorite topics of conversation about the value of this company's product. So why not start a new brand of beard care products that not only confronts these issues, but resolves them? After all, this industry is still in its infancy due to a surprising number of men who are unfamiliar with beard oils and balms.
After spending countless hours of research and dedicated planning, this company was formed to utilize Planet Earth's natural resources for bearded men, investing time and effort to ensure this is one of the greatest household name brands in the world. Guaranteeing high quality products and an outstanding customer experience, Allegiance Beard Company vows to make a memorable impression to its fans and customers while promising to “Beard a Better World.”
Our Mission
It is our mission to establish unity amongst bearded gentlemen who share the same values around the loyalty, the fidelity, and the devotion one has for their beard. Providing products formulated from 100% organic carrier oils, and all natural essential oil blends We pledge to the beard and to those who care for it.